M for Minimal. 
One Thing At A Time. 

Jewellery of the day

An understated cool touch for any outfits.

Denmark / AYM Store

Aniela Disc Earring



MforMinimal is a mindfully curated, online retail platform that provides truly personal style, and an escape from the ubiquity of fast fashion.

Founded by a former ELLE and Net-a-Porter Fashion Editor and stylist, we put the magic back into shopping by introducing just one piece of curated jewellery each day.

Giving you a mindful, bespoke and decluttered experience.

"One thing at a time"  as they say. 
Time to slow down.  Enjoy the moment.  Take your time.
Happy Mindful Shopping!  

Read our story.


Explore, wander, appreciate.

Original mindful content by true fashion insiders.

Read more here.