MFM Insights- Sif Jakobs- Founder and Creative Designer of Sif Jakobs Jewellery

We had the absolute pleasure to talk to Founder & Creative director of Sif Jakobs jewellery, Sif Jakobs about jewellery, minimalism and mindfulness. As one of the more respectable and successful jewellery designer, and the powerhouse behing this multiple award-winning jewellery brand, we learn a little more about Sif today.

What does jewellery mean to you?
Next after my son and husband jewellery means everything to me. 

If you can only own one piece of jewellery, what will that be, and why?
Well my wedding ring is one of my all time favourites, but besides that it’s the Leter “S”, which is the first letter in me, my son and my husbands name. 

What is “minimal” to you?
It’s a simple and elegant style, not to much noise except sparkling jewels

What is a mindful lifestyle to you?
To be aware of your choices and to cherish the daily routines and make them matter. 

In one word, please tell us about...

• Yourself
  Uncomplicated
   
• Your job
  Demanding
   
• Your daily routine
  Simple
   
• Your current state of mind
  Busy
   
• Are you a jewellery person?
  YES
   
• Your favourite “Me” time activity
  Walking by the sea
   
• Yellow Gold or Rose Gold
  Yellow Gold
   
• Pearl or Diamond
  Diamond
   
• Gold of silver
  Silver
   
• The one thing you cannot live without
  My Son

• The one piece of advice in life that you live by or give
  Work Hard