MforMinimal celebrates design and quality, not only the products we select and sell, but the people behind it. We encourage growth, inspire, work with and support each other in the industry, our very first Wednesdays crush is Danish Jewellery Designer Sif Jakobs.
"Travelling is my inspiration – I love to see what is happening around the world and to be inspired by current fashion trends. I wish to create jewellery that gives a feeling of luxury. Simple and beautiful style – everyday.”
Born in Iceland, educated as a goldsmith in Sweden and travelled all over the world. Copenhagen based Sif is one of the most successful jewellery designers in Scandinavia. Not only her collection is easy to wear and fashionable, they are also elegant and luxurious. Favoured among many celebrities in Scandinavia and the UK, her modern and classy signature pieces with zirconia stones such as Bangle Panzano and Earrings Bovalino are few to name among our favourites.
We admire Sif on many levels. Her brand has won multiple awards and it is one of the fastest growing brand in the UK. She is constantly travelling around the world for work, where she sometimes takes along her toddler with her. A successful business woman, amazing jewellery designer and a hands-on mom. Inspiring, down-to-earth, creative and elegant, Sif is the perfect representation of a modern power-woman who manages to have a perfect balance of both her successful business and family life.